Posting Instagram stories is a new way to drive audience engagement, connect with leads, and increase sales. But like every social media strategy, it is advisable to measure the performance through the Instagram stories analytics. Doing this helps you know if your plans are working or not, and gives you insight on what to do better.

Understanding your Instagram stories analytics goes beyond finding out which story performed best. It is more about tracking the essential Instagram metrics for some time to find out how your content is performing. Through the parameters, you can improve on or develop a content strategy suited for your business.

Measuring the success of your content through the Instagram stories analytics is one of the best things you can do and should do for your business if you don’t know how to measure the analytics, not to worry as this post covers everything about Instagram stories analytics from the essential metrics to how to measure them.

Using Insights to View Your Instagram Stories Analytics

You can have access to your analytics insights 14 days after publishing the Instagram stories. However, you can only do this from a business account. There are two ways to do it, one from your profile and the other from your story.

Viewing from your profile

To check the insights from your profile, go to your profile, and tap the menu icon at the top right corner. Click on “insights” and when it takes you there, select content from the three options you’ll see. Then you’ll see the stories.

Viewing from your story

Click on your story and swipe it up to reveal some icons. Click on the graph icon to see your interactions and impressions.

If you want to see the insights of each story, visit your archive by clicking on the clock image on your profile and selecting the story you want to view.

Understanding your Instagram story analytics

 There are three metrics of Instagram stories analytics, which are interaction, discovery, and navigation. Each category gives its unique insight into the different engagements on your Instagram stories. Let’s take a look at each of them:

Discovery

The discovery metrics deal with the measurement of the number of accounts that viewed your story, although it’s an estimate of accounts and not the exact amount. Through the discovery analytics, you can find out the number of times people view your story and how many accounts have started following you.