Having great podcast ideas, you’ll also need to learn to promote your podcasts.

Promoting a podcast requires creating and releasing content, sharing it on various social platforms, using podcast apps, get mentions, run a contest, and so on. 

When creating content, pick quality over quantity by ensuring your content aim at solving a problem with actionable solutions. Also, ensure you are on iTunes, one of the biggest podcast apps for listens and downloads.

How to promote your podcast to a new audience

As a podcaster, you may have spent some time brainstorming podcast ideas, so promoting it shouldn’t be Promoting your podcast is quite the same as promoting your brand; you have to explore different means to let people know of your podcast’s existence. Here are some of the smart ways for promotion:

Promote to your guests’ followers

Ask your podcast guest to promote the episode they featured to their followers. Interview guests with a large following on your podcast video and then ask them to share the episode with their followers.

Also, make it easy for them to share by sending them a personal note and then providing the links, images, pull quotes, prewritten texts of the podcast, and any other elements they may need for promotion. Send it to them the day you decide for the podcast to go live to be fresh for their followers.

Encourage your listeners to share 

It is natural to ask your listeners to subscribe to your podcast and share their contacts and social media accounts at the end of each episode. Still, you can push that a bit further by making the call to action at the beginning and ending of each episode. 

It may seem scary to do this as you might not want to sound desperate for a share or subscription, but it is necessary you’re going to see your podcast grow and allow you to produce better content. You can ask people to subscribe if they wish to get updates for new episodes, so they don’t miss out on any juicy information.

Ask for reviews

You should also ask for reviews from your listeners for every episode you put out. Tell them reviews will encourage more people to listen to your podcast to keep it going. You can also collect reviews through other means, such as a giveaway contest where listeners can only enter after dropping a review. But be sure to ask for honest reviews, which will not only attract more listeners but will provide you with valuable feedback you can use to improve.

Promote on social media

Share your podcast episodes on your various social media platforms so that your followers can see them. Start by sharing the episodes immediately they go live and then keep sharing by writing updates on your different social media and including their links. You create and use quote images as updates and add the link to them. 

Keep sharing and resharing the podcast episodes as many times as possible so it reaches every one of your followers and their followers.

You could also use Twitter to promote your podcast ideas by going to Soundcloud and upload a soundbite clip so that Twitter users can listen to the audio right from their Twitter app. 

You can even promote the next episode you plan on releasing ahead of time. Take a day or two to promote it before finally sharing the links. By then, most users will be curious to listen to the podcast episode when it finally comes on the air.

Quantity matters too

Imagine after creating a buzz about your upcoming podcast, whetting your audience’s appetite, and then when you finally launch, they only get to listen to an episode. It certainly wouldn’t satisfy their hunger. 

Before building a blog, it is advisable to have at least ten blog posts to publish when you choose to launch the blog. So also, when starting a podcast, having 3-7 episodes to post is wise too. It doesn’t mean you’ll release all on the launch day. Choose about three to publish first; then the rest can come in the following weeks.

You need to prepare more than one episode to satisfy your audience and make them look forward to new events. And depending on the quality, your followers will promote your podcast without prompting.

Use podcatchers

Podcatchers are simply apps that can help play your podcast episodes if you submit them to them. There is the most popular app, which is the iOS podcatcher. You can quickly locate it as it has a purple icon and a microphone image. There is also the Podcast Land, which your podcast automatically gets listed in if it’s on iTunes. If you are lucky to get your podcast chosen by users, the app will feature it for a month.

Aside from this, there are other podcatcher apps and websites you can submit your podcast to, such as Podcast Addict, Podcast subreddit, TuneIn, Stitcher, Bello Collective, Overcast, and lots more. Before submitting your podcast to any of these apps, check the podcast already displaying them to see if the sound is something your users will listen to without complaining.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

You can also submit your podcast episodes to podcast directories like Google Play, Spotify, iTunes, Blubrry, etc.

Convert episode to YouTube videos

Since variety is the spice of life, you should give your audience lots of options when it comes to your podcast, and one of them is adding your podcast episodes to the YouTube channel. Adding it to your channel allows you to share on social media and increases your search ranking. To convert your video from audio to video, use tools such as Windows Live Movie Maker. If you use a Mac, the best tool for you is the iMovie. You should also add stock or branded images to the video for a smooth flow. You can choose other elements for a YouTube video.

Promote on your website

Use your website to promote your podcast episodes by making a blog post each time you release an episode. You don’t have to write down everything you said during the episode; an introduction and summary will do. But you can also transcribe everything from the episode on your website to attract your target audience and get them to check out your podcast. Either way, ensure you are giving your audience valuable content that will keep them interested.

Writing about your podcast ideas will also increase its search ranking since Google cannot evaluate your podcast episodes but will surely try to know the contents of the page. It will then direct people searching for related topics to your site, especially when you optimize with relevant keywords. When they discover the site, they can move on to watch your podcast.

Do you need some podcast ideas to keep your content engaging and fresh? Get in touch with us today.

Keep putting out excellent podcast content!